Hailey Bieber is putting bright neon yellow back in the fashion spotlight, giving the colour a strong Y2K-inspired revival.
The model and Rhode founder was recently seen wearing a vintage Dolce & Gabbana camisole in a striking fluorescent-yellow shade, paired with dark flared trousers and accessories that added to the early-2000s aesthetic.
Her appearance comes as neon colours make a wider comeback in fashion. Designers are increasingly moving away from softer shades such as butter yellow and embracing more energetic colours, including fluorescent yellow, electric orange and bright blue.
Bieber’s choice is particularly notable because her style often leans towards minimalist, neutral and understated tones. Her latest look shows her experimenting with a more playful side of fashion while maintaining her signature polished appearance.
The resurgence of neon also reflects the fashion industry’s continued fascination with 1990s and early-2000s trends, with celebrities playing a major role in bringing nostalgic styles back into mainstream fashion.
