Kenyan marketers have an opportunity to compete with global brands by using artificial intelligence (AI) to lower innovation costs, improve customer experiences and develop more effective campaignsAsk Technology Ventures Founder and Chief Executive Officer Vikas Mehta said AI was democratizing access to marketing tools, enabling smaller teams to deliver work that previously required significantly larger budgets and resources.
Speaking during the Marketing Society of Kenya (MSK) Gala 2026 pre-gala launch breakfast in Nairobi, Mehta said the technology was shifting the competitive advantage from access to information towards the ability to ask better questions and apply insights effectively.He pointed to Kenya’s high AI adoption as an opportunity for businesses to develop marketing strategies suited to digitally sophisticated consumers.
He cited a global study which he said ranked Kenya first in regular AI use among people aged 16 and above with internet access, putting the figure at 97 per cent.
